
Battista Coming to Life
play
2025
Pinifarina
about
This series explores the creation of the Battista, the first Italian electric hypercar, through the people shaping it from the inside. Founded in 1930 by Battista “Pinin” Farina, Pininfarina built its reputation by defining the visual language of some of the most iconic cars of the 20th century -- designs rooted in proportion, restraint, and timeless beauty rather than excess. Nearly ninety years later, the company faces a new challenge: translating that legacy into an electric future without losing its soul. The series documents that transition in real time. Engineers, designers, and product leaders guide viewers through the decisions, compromises, and breakthroughs required to build one of the most powerful electric vehicles ever produced, while staying true to Pininfarina’s design philosophy. From early concepts and prototype testing to sustainable materials, aerodynamics, and connected digital systems, each episode reveals how tradition and innovation collide. This is not just a story about performance numbers or technology, but about identity -- what it means for an Italian design house with deep roots in combustion-era legends to redefine speed, luxury, and emotion for a new generation. At its core, the series is about ambition, craftsmanship, and the courage to evolve.
credits
Director
JF Musial
Producer
Kathy Gaccione
Cinematography
William Barber
Cinematography
Armin Balg
Editing
William Barber
Editing
























































































































































